Goji berries are rich in antioxidants, particularly carotenoids such as beta-carotene and zeaxanthin. One of zeaxanthin's key roles is to protect the retina of the eye by absorbing blue light and acting as an antioxidant.

Goji berry has been clinically proven to help get rid of insomnia, improve sexual health, , and promotes healthy weight loss. Studies in labs have also found that goji berries enhances your skin quality. The root bark of goji berries is used in the eastern culture to help cure headaches and fever.